
Module 17
Reading Company Financials
In the financial world, information is power, and understanding a company's financial health is crucial for informed investing.
In this module, dive into the three fundamental financial statements: the Income Statement, Balance Sheet, and Cash Flow Statement in order to learn how to analyze a company's profitability, liquidity, and financial sustainability.
Module At A Glance
Grade Levels:
9th -12th
Est. Length:
1-3 Hours (21 slides)
Activities:
1 Activites
Articles:
4 Articles
Languages:
English & Spanish
Curriculum Fit:
Math, Business, Economics, CTE, Social Studies
Standards Alignment:
CEE National Standards, Jump$tart National Standards & Relevant State Standards

Guiding Questions
- Where do companies report their financial progress and what information do these reports tell us?
- How can investors track a company’s growth and future plans?
- Why are investors able to trust company financials that they report?
- What is the key information for investors to look out for in company documents?
- What are some ways to assess if a company's stock is over or undervalued?
- How do investors choose what to invest in?
Enduring Understandings
- The 3 major components of financial statements include the Income Statement, Balance Sheet, and Cash Flow Statement.
- How to read and analyze company financial documents with basic accounting.
- The type of information present in financial reports and its relevance.
- Investors should look to the future to understand a company’s potential for growth.
- There are multiple ways to value a company, however, none are perfect and must be analyzed with context.
Module Vocab & Key Topics
- Financial Report
- A formal record of a company's financial activities, often released annually and quarterly. Financial reports are crucial for investors to evaluate a company's performance.
- 10-K
- An annual report required by the U.S. Securities and Exchange Commission (SEC) that provides a comprehensive overview of a company's financial health. It is the most detailed public record for investors.
- Balance Sheet
- A financial statement that shows what a company owns (assets), owes (liabilities), and the shareholders' equity at a particular point in time. This statement adheres to the accounting equation.
- Accounting Equation
- The fundamental equation of accounting that must hold true for financial statements to be valid. It is Assets = Liabilities + Shareholders' Equity.
- Income Statement
- A financial document that shows a company's revenues, expenses, and net income over a specific period, often called the Profit and Loss Statement.
- Cash Flow Statement
- A statement that summarizes the flow of cash and cash equivalents in and out of the company. It provides insights into a company’s ability to generate cash and meet financial obligations.
- Book Value
- Calculated as Total Assets minus (Intangible Assets + Liabilities), it represents the value of a company’s tangible assets.
- Market Value
- The current stock price multiplied by the total number of outstanding shares. Market value may not always represent the true value of a company.
- Price Multiples
- Ratios calculated using key figures from financial statements to assess a company's valuation, such as P/E ratio, Enterprise Value, and EBITDA.
- Discounted Cash Flow (DCF)
- A valuation method that estimates the value of an investment based on its expected future cash flows, discounted back to present value.
- Stakeholder
- Any individual or organization that has an interest in the performance and activities of a company, including management, employees, investors, and government agencies.











